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» » Выводим сайт в ТОП: Яндекс и поведенческие факторы



Выводим сайт в ТОП: Яндекс и поведенческие факторы

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Выводим сайт в ТОП: Яндекс и поведенческие факторы

В последнее время оценка поведенческих факторов в алгоритмах поисковой выдачи в ТОП Яндекса имеет вес больше, чем показатели ссылочкой массы. Если еще пару лет назад для успешного продвижения в 50% случаев достаточно было закупить ссылки у других веб-мастеров, то сегодня компания Яндекс практически полностью отказалась от политики «все для машин» в пользу людей.

Поэтому покупка ссылок, хоть и не отходит в прошлое, но явно становится на второй план. Продвижение сайтов сегодня можно достичь другими некоммерческими путями (например, улучшить ранжирование с помощью СЧ и НЧ запросов).

Как Яндекс оценивает поведенческие факторы



Существует несколько основных критериев, по которым современный поисковик судит о полезности ресурса и соответственно о его должном месте в поисковой выдаче. А именно:

• Количественные показатели посещаемости;
• Частота отказов;
• Глубина просмотра страниц сайта;
• Кликабельность;
• Источники трафика (учитывается не только глобальный поиск: социальные сети, закладки и пр. способы попадания на страницы конкретного проекта – все это играет немаловажную роль).

Расшифровка терминологии



Поговорим конкретнее о ключевых понятиях, описанных в предыдущем подразделе.

Под «отказом» принято понимать небольшое время, которое посетитель провел на странице сайта, после чего безвозвратно ее закрыл и продолжил поиск интересующей информации на других ресурсах.

Термин «посещаемость» не должен вызывать трудностей в трактовке: учитывается число уникальных посетителей. Тут все просто.

Под «глубиной просмотров» принято понимать, сколько страниц на сайте открыл один уникальный гость. Сюда же можно отнести среднюю продолжительность сессии (1-3 минуты для большинства сайтов считается хорошим показателем).

Как отслеживать динамику поведенческих факторов



Чтобы быть в курсе последних тенденций, вебмастерам и СЕО-специалистам в помощь дан целый ряд инструментов. Яндекс.Метрика – один из них. Также статистику можно анализировать посредством сервиса Яндекс.Бар или Liveinternet. Похожие услуги предлагают и другие компании, такие как, например, Mail.ru.

Можно ли улучшить поведенческие факторы пользователей в Яндексе



Самое верное решение – следовать политике поисковика, ориентированного на реальных людей. То есть, делая сайт с учетом интересов целевой аудитории, а не роботов, индексирующих страницы, организатор проекта практически обречен на успех. Те же, кто по старинке практикуют размещение нечитабельного и неинтересного контента (но при этом оптимизированного под правильные ключевые запросы), рискуют потерять позиции в поисковой выдаче.

Сайт для людей должен отличаться, помимо качественного контента, удобным интерфейсом. Главное, чтобы человеку, попавшему на его страницы, было удобно ориентироваться в рамках проекта.

В качестве вывода



Хороший сайт видно издалека, его выдают такие критерии:

1. Качественные материалы.
2. Наличие иллюстрационных составляющих.
3. Присутствие полезных скриптов и сервисов (это может быть калькулятор, виджеты валют или погоды и т.д.).
4. Отсутствие навязчивой рекламы.
5. Регулярное пополнение ресурса новой актуальной информацией.
6. Техническая исправность, отсутствие ошибок.

Старайтесь чаще ставить себя на место посетителя, смотреть на сайт его глазами. Труды, проделанные с самоотдачей и преподнесенные конечному потребителю, обязательно приносят ожидаемые положительные результаты. скачать шаблон для dle скачать бесплатно фильмы

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