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» » Как правильно подбирать и использовать ключевые слова по тексту



Как правильно подбирать и использовать ключевые слова по тексту

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Как правильно подбирать и использовать ключевые слова по тексту

Подбор ключевых слов для статьи, публикуемой на просторах интернета, – одна из основных задач для тех, кто следует правилам SEO-оптимизации и стремится к ТОПу поисковой выдачи. Указав правильные ключевые запросы, вы поможете сотням (а в случае успеха, даже тысячам) заинтересованных в вашем материале пользователей отыскать именно то, что для них будет полезным (в данном случае – вашу статью или новость). Рассмотрим, как подбирать КС.

Сервисы подбора ключевых запросов



Подбирать ключевые слова сегодня можно с помощью многих онлайн-сервисов и программ. Одним из самых популярных аналогов таких полезных инструментов считается услуга от компании Яндекс, которая так и называется: «Подбор слов». Эта программа актуализирует данные по разным пользовательским запросам и поведенческим факторам. Самое главное, что в ней учитывается, какие КС для поиска информации вводятся в Яндексе людьми, и в каком количестве.

Например, если проанализировать запрос «заработок в интернете», выбрав показ статистики «по словам», то увидим следующую таблицу:

Как правильно подбирать и использовать ключевые слова по тексту


Из приведенной статистики видно, что поисковик Яндекс в месяц выдает 238 964 ответов на соответствующие пользовательские запросы. А также можно наблюдать другие варианты похожих запросов, такие как «заработок +в интернете без вложений» и далее по списку. Соответственно, если бы данная статья была посвящена теме, как найти работу в глобальной сети, логично было бы в качестве ключевых слов выбрать: «заработок в интернете», «заработок в интернете без вложений», «заработок денег в интернете» и пр. Но, поскольку, наша тема о другом, то и КС к ней будут отличаться: «подбор ключевых слов», «подбор ключевых слов Яндекс» (см. рис. 2) и «ключевое слово», «какие ключевые слова» (см. рис. 3).

Как правильно подбирать и использовать ключевые слова по тексту

Как правильно подбирать и использовать ключевые слова по тексту


Особенности подбора ключевых слов



Как бы парадоксально не звучало, но молодые проекты следует продвигать не по ТОПовым запросам, а по низкочастотным. Грамотно оптимизируя текст и используя такую технику, мы увеличиваем шансы получить качественный трафик (переходы с поисковых систем).

Вторичная проверка актуальности запросов



С помощью того же сервиса можно определить точное вхождение ключевых слов. Для этого перед каждым запросом в конкретной фразе вставляем восклицательный знак. Выглядит это так:

Как правильно подбирать и использовать ключевые слова по тексту

Как правильно подбирать и использовать ключевые слова по тексту


Для определения значения «ключей» в определенном склонении запрос необходимо заключить в кавычки:

Как правильно подбирать и использовать ключевые слова по тексту


Как попасть в ТОП поисковой выдачи



Когда вы определитесь с точными вхождениями, специалисты советуют оценить материалы конкурентов. Для этого достаточно открыть поисковик и поочередно ввести весь перечень ключевых слов из вашего списка. Важно оценить, какие сайты в выдаче находятся в самом верху. Продвинуть статью будет гораздо проще по ключевому слову, имеющему наименьшую конкурентность.

Определить признаки такого соперничества в Яндексе или в другом поисковике несложно. На них укажут:

• Наличие сайтов с АС на главную страницу;
• Большое количество рекламных материалов в выдаче;
• Присутствие крупных сайтов (это может быть Википедия, сервисы Яндекса и пр.).

В качестве вывода:

• Чем больше в статье «ключей», тем лучше (идеально, если материал содержит 3-5 запросов);
• Искать КС лучше всего с небольшой конкуренцией;
• При поиске правильного вхождения не забывайте о специальных символах (о восклицательном знаке).

Надеемся, что материал оказался полезным и позволил нашему читателю познать суть рассмотренной темы.
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